Advertising Media Mix in AdSim
In Year 1 you will need to decide on a Total Advertising Budget and make an Advertising Plan. From Year...
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Year 2 New Decisions
New decisions for year two
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Purchasing Reports in AdSim Advertising
In AdSim Advertising, you have the option to purchase additional reports on the right-hand side of most decision screens: The... -
Annual Budget in AdSim Advertising Simulation
Each year you have a fixed budget to spend. You should ensure that you spend all of your budget each... -
What is Total Marketing Contribution (TMC) in AdSim?
Total Marketing Contribution (TMC) is the overall company performance indicator in the AdSim Advertising Simulation. Marketing contribution is an annual... -
Performance Targets in AdSim Advertising
Each year in the AdSim Advertising Simulation you will be given Four Performance Targets to meet. These targets are: Sales...
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