Year 1 Decisions

AdSim Advertising gives you the opportunity to manage the Advertising and Sales Promotion Campaign for your own Smartphone Manufacturing Company....

You start the simulation responsible for the Brand Positioning Strategy and Advertising Plan for your company’s range of Smartphones. After...

In Year 1 of the AdSim Advertising Simulation you will need to develop an Advertising Plan. This will involve you...

Each year in the AdSim Advertising Simulation you will be given Four Performance Targets to meet. These targets are: Sales...

Total Marketing Contribution (TMC) is the overall company performance indicator in the AdSim Advertising Simulation. Marketing contribution is an annual...

Each year you have a fixed budget to spend. You should ensure that you spend all of your budget each...

In AdSim Advertising, you have the option to purchase additional reports on the right-hand side of most decision screens: The...