Marketing Communications in AdSim Marketing Communication decisions are available from Year 5: Choose from various types of Sales Promotions, Trade Promotions, Sponsorships, and Social...
Annual Budget in AdSim Advertising Simulation Each year you have a fixed budget to spend. You should ensure that you spend all of your budget each...
What is Total Marketing Contribution (TMC) in AdSim? Total Marketing Contribution (TMC) is the overall company performance indicator in the AdSim Advertising Simulation. Marketing contribution is an annual...
Performance Targets in AdSim Advertising Each year in the AdSim Advertising Simulation you will be given Four Performance Targets to meet. These targets are: Sales...
Purchasing Reports in AdSim Advertising In AdSim Advertising, you have the option to purchase additional reports on the right-hand side of most decision screens: The...