Launching new products to market is essential for your company to succeed. Your initial product is in the Mountain Bike market. From year two you will be able to launch a new product in one of the four new market segments; Kids, Road, Electric, or Cruiser. Each subsequent year an additional new product can be added up to a maximum of five.
How do I add a New Product?
In Year 2 (after the first rollover) you can launch a new product through either the Marketing top menu or your company’s Home page:
Selecting a Market Segment
The New Product screen enables you to add a second product in either the Kids, Road, Electric or Cruiser markets:
Clicking on one of the market options displays information on the market segment, launch cost, recommended retail price, estimated market size, product specification rating, prime cost and SCU per unit to produce.
As shown above, all new products incur a cost of $1m and may require you to increase your factory capacity. However, increasing your product range is key to future success.
Choose a product name and color then click Save. Your new product will now be available under the Marketing menu and on your company’s Home page. You will then be able to make decisions for your new product.
How do I Delete Product?
If you have launched a new product by mistake or simply need to consolidate your product range, a product can be deleted through the Product screen by clicking on the Delete Product button at the bottom left of screen.
Any existing inventory will be dumped offshore and incur a dump cost.