What are Lost Sales?
Lost Sales occur when production was insufficient to meet actual customer demand.
The Product Summary report and the Market Summary report both show the Lost Sales of your firm (if any).
Delivery Time
Your product’s delivery satisfaction will decrease if you have Lost Sales as your customers have to wait longer for goods to be delivered to your retailers.
How do I stop Lost Sales?
To avoid Lost Sales you need to ensure that you manufacture enough units to satisfy demand. This is done by:
- Making accurate Sales Forecasts:
- Setting your Planned Production based on your Sales Forecasts and existing Inventory Levels.
- Ensuring your factory is large enough to manufacture the required units.