Total Marketing Contribution (TMC) is the key performance indicator in the Music2Go Marketing Simulation. This is a measure of how profitable your company is as a result of your marketing strategy.
Your annual Marketing Contribution is calculated using:
Wholesale Sales Revenue – (Cost of Goods Sold + Marketing Expenses)
Your TMC is then just the sum of your annual marketing contribution figures over the length of the simulation.
How do I increase Marketing Contribution?