Performance Targets in AdSim Advertising

Each year in the AdSim Advertising Simulation you will be given Four Performance Targets to meet.

These targets are:

1. Sales (Units)
2. Audience Coverage
3. Unaided Brand Awareness
4. Top of Mind Awareness

To view your targets, go to the Performance Targets report, available under Key Reports on your company’s Home page.

After a rollover your results will be displayed and compared against these targets.

Achieving these Performance Targets will ensure your Marketing Contribution increases each year.