News Archives

Smartsims' New Logo (portrait)

Smartsims on Facebook

Smartsims has expanded its Online presence, and you can now find us on Facebook!find_us

Click the above “Find us on Facebook” Link and make sure you hit “Like” to receive updates, useful links and also hints and tips!

Students:

  • Benefit from our Facebook discussion board. Share your experiences and tips with students using our Simulations from around the world.
  • Have an idea? Share your comments and ideas and on our Wall. You may just get what you wish for!
  • Participate in our monthly opinion Polls.

Instructors:

  • Connect with other Instructors using our Simulations from around the world to share experiences and teaching techniques.
  • Connect with your students and join in on discussions.
  • Share our page with Colleagues who want more info on Simulation-based learning.

Experiential Learning

Bill Clinton once said, “in today’s knowledge-based economy, what you earn depends on what you learn”[1]. Educational institutions today face the problem of finding alternatives to teaching pure theory or having to use generic business case studies. The established fact is that “students learn more effectively if they are actively involved in the learning process; are given feedback on their performance; and are allowed to repeat and practice so that they can ‘discover’ concepts for themselves”[2].

The use of business simulations brings the real-world closer to students by allowing students to experience management and strategy in-action;experiential learning at it’s best.

Simulation Interaction

Simulations provide students with the opportunity to interact with the different business functions, access real market and financial reports, and use these to make informed decisions with immediate feedback.

Note: Smartsims are the only simulations to offer both a Single-Player (practice) version and an Offline Mode within our Multi-Player (competitive) version. These allow students to trial different strategies, being able to move back and forth through decision periods to view the affect of their decisions on specific functions, and the company as a whole.

Group Interaction

The team element of a simulation allows students to develop the skills required to work effectively in a small management team. They will develop the skills required to formulate strategy, set goals and come to agreement on decisions.

One must learn by doing the thing, for though you think you know it, you have no certainty until you try” (Sophocles 406 BC)

– Danny Master

References:
1.    Clinton, B. Level 11 Mentoring.
2.    Edmonds, D (1994). Weighing the Pros & Cons of Simulator Training, Computer-Based Training & Computer Testing & Assessment (PC Maritime Ltd).

AHI: MikesBikes in Schools

AHI (Afrikaanse Handelsinstituut) in partnership with Sanlam, KPMG, and Smartsims Business Simulations, have just embarked on the second year of a program designed to promote entrepreneurship amongst High School Students throughout South Africa.

We were approached by AHI in 2008, in conjunction with the University of Johannusburg,AHI3who were looking to encourage business awareness amongst school pupils through the use of a business simulation. The goal was to introduce the concept locally at a Grade 12 level, and then rollout the program at a national level within a few years.

The University of Johannusburg, on behalf of AHI, evaluated approximately 25 other simulation programmes before selecting our MikesBikes-Intro Business Simulation (credit to McGraw-Hill South Africa for their assistance in this process). MikesBikes had already been used at a High School level in the United States, Australia, and New Zealand with great success, so this was a perfect fit. Providing students with a fun-team based activity, but at the same time introducing the principles of running a succesful business.

AHI ran a couple of pilot courses over 2010 with local schools which went well and the feedback has been positive. As such, additional pilot courses have been extended to seven schools for the first half of 2011. They have also been successful in obtaining sponsorship from Sanlam and KPMG.

Integrating an introduction to business program into the High School curriculum can bring AHI4huge benefit to students in later life. Encouraging a student’s interest in business early will give them a significant advantage for any direction their careers may take them.

Knowledge is power in the current world economy, and an understanding of business and basic financial statements is crucial, even for those who are not planning on working in a predominantly business orientated role.

We hope that this partnership assists in reaching AHI’s vision:

“together we create sustainable prosperity”.

– By Ian McPherson

Leaders of Tomorrow

The third annual Leaders of Tomorrow (LOT) Business Analysis Competition is now underway. The Business Analysis Competition presents the LOT Mentees an opportunity to run their own MikesBikes-Intro company, and then present this business analysis as part of the 2011 National Case competition in Florida.

The LOT program is a high school mentoring program founded in September 1991 during the 13th Annual National Black MBA Association Conference and Exposition in New York City. This program has helped to expand the overall number of minority leaders in corporate America by providing mentor/leader relationships with business executives and high school students within the community. The Austin Chapter of Leaders of Tomorrow is entering into its fourth year of providing mentoring services to African-American and minority youth.

MikesBikes will be a key tool in expanding the business and financial knowledge of the students involved in the program, and we look forward to being involved in such a worthwhile cause.

 

Smartsims' New Logo (portrait)

Product Updates for 2011

We’ve been very busy over December to bring you some anticipated updates across all of our Business simulations.

The most notable update is the release of the online (web-browser based) version of the Single-Player for all our products. This is a complete replication of the Single-Player, with students now able to control their own rollovers (through the Rollover menu), to move forward and back through decision periods at their own pace. Now your Mac users have access to our simulations in their entirety through our website.

MikesBikes-Intro:
The MikesBikes-Intro scenario has been updated to include a 2011 starting year, IFRS mikesbikes introcompliant reports, and a 10% demand increase in the Mountain Bike segment. We now have online versions for both the Single-Player and Multi-Player. Students will have access to the Online Multi-Player by default through our website. If you course is also using the Windows software, Mac users will need to email us to request their Single-Player access.

MikesBikes-Advanced:
The MikesBikes-Advanced scenario updates include a 2011 starting year, updated Single-slide1Player robot competitor, and the Perceptual Map has been integrated with the Design and Development screen for easy reference. We now have a browser based version for your Mac users for both the Single-Player and Multi-Player. Mac users can email us to request enable their Single-Player access.

 

Music2Go and AdSim:
Music2Go and Adsim now have 2011 starting years. We now have online versions for both adsimthe Single-Player and Multi-Player. Students will have access to the Online Multi-Player by default through our website. If you course is also using the Windows software, Mac users will need to email us to request their Single-Player access.

There are more planned updates for our products in the first half of this year, ready for Fall/Semester 2, with a focus on AdSim and Music2Go.

Smartsims' New Logo (portrait)

Welcome Back Nick Hammond

Nick Hammond will be re-joining the Smartsims Team from the 24th of January 2011 as one of our Account Managers.

A number of you will remember Nick, who was part of the Smartsims Team from mid-2007 through to mid-2009. At that time he departed overseas but we are pleased that Nick has returned to our shores, and is excited to be getting back into Business Simulations.

Nick originally used our MikesBikes-Advanced Simulation through MGMT 301 at the University of Auckland, while completing his Bachelor of Commerce degree. Nick enjoyed MikesBikes so much that he applied for a position here at Smartsims, bringing with him a great commendation from his Professor,Dr Darl Kolb.

– Ian McPherson

Smartsims' New Logo (portrait)

Website Updates for Jan 2011

Running a Smartsims Business Simulation has never been easier! January 2011 sees our revamped course pages launched and ready for use.

Instructors and Students alike will benefit from simplified and easy to navigate course pages, with all necessary resources at their fingertips.

Updated Student Coursepages

New Student Welcome page
This is the new Welcome page for students. Students are provided with steps on getting started, including our Quickstart guide to get them acquainted with the simulation, a guide to our 24/7 support, and information on launching the simulation.

update1

New Student Product Page
The most substantial change has been to narrowing down access to the simulation to a single webpage. Students can download or launch their company, and access all resources through the single product menu.

upate2

Updated Instructor Coursepages

New Administrator Launch Page
Here you can quickly launch the Online Administrator, allowing you to monitor and edit your simulation from any computer with internet access. Highly convenient for smaller courses, and works with all major web-browsers. The Windows software version is still available through this page, which we recommend for larger courses and/or advanced users.

update3New Instructor Product Page
The Instructor Product Page enables you to access any of your students firms if required, as well as download all of the simulation resources.

update4

Feel free to click on the Contact Us menu on your left if you have any questions.

SIBO Launches in Jabalpur

Smartsims India is pleased to announce SIBO, a nationwide competition for business students.

SIBO is a fun and engaging way to learn more about business and put your skills to the test against other like minded students.

The first round in Jabalpur this week was a great success. Over the two day event the competitors learned to think cross functionally and grapple with all the issues involved in running a business in a competitive marketplace.

The Mumbai round is currently underway. If you are based in India, then head over to the Smartsims India website and get in touch with Pranav and his team to join.

 

Waterloo MikesBikes Awards Ceremony

Professor Bob Sproule at the University of Waterloo has used MikesBikes Intro in his Introduction to Business Accounting course for the past 5 years. This class has a number of different sources of marks from the variety of activities. It is a course that introduces students to different subject areas such as marketing, ethics, and human resources.

On the 4th of December the University of Waterloo held a Ceremony for the winners of the MikesBikes-Intro simulation that was used in the FallAFM 131 Course.

Out of 299 teams, Bikes R Us with Nina Zhang, Wasiq Chughtai, Rishi Sritharan & Alex Manoukian were convincing winners posting a Shareholder Value (SHV) of $83.03.

With a successful strategy of producing high quality bikes, paying off debt, repurchasing shares and issuing dividends to their shareholders, Bikes R Us ran away from their competitors.

Bikes R Us increased their Gross Margin each year, which lead to an increase in cash for the Company. The ever growing amount of cash allowed them to implement their strategy of repurchasing shares and issuing dividends to their shareholders.

Congratulations from all of us at Smartsims.

Logo/crest for wharton university

Wharton Joins Smartsims

We are pleased to welcome The Wharton School of the University of Pennsylvania and Professor William Madway into the Smartsims family.

Professor Madway teaches the Introduction to Marketing Course (MKTG 101) at Wharton. Professor Madway first experienced our Simulations at Villanova University in 2009, while teaching Business Dynamics using our MikesBikes Intro Business Simulation.

After the success at Villanova, Professor Madway introduced our Music2Go Marketing Simulation to Wharton. As the MKTG 101 course is condensed over Summer, Music2Go was used over a five day period with decisions being processed daily. Team ‘The Sonic Hedgehogs’ emerged victorious with a Cumulative Net Marketing Contribution of $170,546,758.

“I appreciate how proactive and supportive you and everyone else at Smartsims are. As a teacher, it’s good to know your organization has my back! It’s like you all are part of the teaching staff!” – William Madway

The Wharton School is consistently ranked as one of the top business schools in the world.