Question of the Week: What does the Awareness Index mean and how do you influence it?
The Awareness Index is the performance of your Advertising and Branding decisions. To increase it, you should invest in Branding, increase your total Advertising expenditure, and improve your Advertising mix. Branding Investing in promoting your firm’s brand will enhance the awareness of all your products. Brand advertising is a valuable complement to your individual product … Continue reading Question of the Week: What does the Awareness Index mean and how do you influence it?