It is the average Price / Awareness / PR / Distribution / Quality index weighted by the volume of demand for each product. We use a weighted average to give a better indication of the overall level of value for consumers. For instance, if you have two products A and B with A priced at … Continue reading MikesBikes Question of the Week: What does “Weighted Average” mean?
Mistakes are the stepping stones to success. – John C. Maxwell What are the other common mistakes in Music2Go Marketing? In Part Two, we’ll talk about the importance of reaching the right customers and how to better allocate your Sales Promotion Mix. Here’s Part One of the article in case you missed it. Mistake #4: … Continue reading Part 2: Common Mistakes in Music2Go Marketing Simulation
We are happy to announce that MikesBikes Introduction is one of the Finalists for The 2019 EdTech Digest: Cool Tool Awards in the category of “Games for Learning/Simulation Solution.” About the EdTech Awards The EdTech Awards by EdTech Digest is one of the “largest and most competitive recognition program in all of education technology. Recognizing … Continue reading MikesBikes Introduction to Business Simulation is a 2019 Finalist for The EdTech Awards
The article below is written by one of our previous students, Michael Stewart from Boston University. Michael took the Managing a Growing Enterprise course with Professor Greg Stoller and used MikesBikes Advanced as part of this. Upon completion, he had the idea to incorporate MikesBikes Advanced into their program for this semester’s pledge class in their … Continue reading Professional Fraternity Exploring Entrepreneurship through MikesBikes Advanced
What is Distribution? Distribution (place) relates to the ability of the firm to make products accessible to its target segments. This is achieved through distribution channels – in this case through retail outlets. The number of stores in the channel that decide to stock your products will depend on the retail price, margin, unit sales … Continue reading Making Distribution Decisions in the MikesBikes Business Simulation
Meet Peter Johnson, an Intro to Business student from Des Moines Area Community College. He managed to land the Top 7 spot in the MikesBikes Introduction Hall of Fame last Fall. We interviewed Peter to learn about his decision-making, strategy and what resources he used to help him succeed in the simulation. What is your … Continue reading Student Success Stories: Peter Johnson from Des Moines Area Community College
We have interviewed the 2018 MikesBikes World Champs winner, Whatever-Go with Wiput Tantulaphongse, Yijing Tang, Meiyicong Lin, Zhen Peng and Fengkai Han from University of Auckland. They have also managed to achieve the second highest Shareholder Value from the past 9 MikesBikes World Champs! In this interview they talk about their experience in the simulation, their decision-making process, … Continue reading 2018 MikesBikes World Champs Winner: Whatever-Go from University of Auckland
De Anza College student, Maksym Chernenko, has achieved second place in the final round of the 2018 MikesBikes Business Simulation World Championship. Maksym Chernenko From 20,000 students who used a Smartsims simulation this year, 120 of the top students were invited to compete in the 2018 MikesBikes World Champs. Over the qualifying rounds Maksym was … Continue reading 2018 MikesBikes World Champs Runner Up: Maksym Chernenko
Our 2018 MikesBikes World Champs is Whatever-Go from University of Auckland! Big congratulations to Wiput Tantulaphongse, Yijing Tang, Meiyicong Lin, Zhen Peng and Fengkai Han for this outstanding achievement! They have managed to achieve the second highest Shareholder Value from the past 9 MikesBikes World Champs! In second place, we have Swan from De Anza College with Makysm Chernenko and in third place, we have … Continue reading 2018 MikesBikes World Championship Competition Results
The Business Masters students taught by Professor Darl Kolb from the University of Auckland were suited and booted for their final presentations on the MikesBikes Advanced Strategic Management Simulation. “The MikesBikes simulation combines elements of strategy, marketing, operations, product design and human resource management within a complex competitive environment. Besides the business and management aspects, the … Continue reading University of Auckland Business Masters’ MikesBikes Presentations