June 8th marked the start of this year’s Junior Achievement Business Week where High-School students from around the United States travelled to Johnson & Wales University in Denver to experience all aspects of business. This year the organizers sought to cultivate student’s business acumen through coaching from industry leaders accompanied by activities that put these ideas … Continue reading MikesBikes at Junior Achievement Week 2014 →

Semester 1 – 2014 AUT has recently concluded another successful semester using MikesBikes-Intro as part of its Marketing Strategy course. As they do every semester, students first got introduced to the simulation to understand the bare essential business concepts necessary to survive. As they watched and learnt, they were able to refine strategies to adapt to … Continue reading AUT MikesBikes Prizegiving →

On March 21st and 22nd 2014, the University of Waterloo hosted their annual two-day Science and Business conference dubbed Fusion! Each year, Fusion aims to expose their delegates to industry leaders through interactive breakout sessions, employer expositions, and competitive networking events all the while exploring a common theme. This year’s theme, “Anticipate. Adapt. Achieve.”, revolved around … Continue reading Fusion 2014: Anticipate. Adapt. Achieve. →

2013’s MikesBikes World Championship was an exciting event for all those participating, including those of us here at Smartsims. There were over 80 teams competing for a place in the final round. Placing fourth in the final round of the competition was College of Staten Island’s team, Luxury Bertels. Their achievement featured on the CSI website … Continue reading “Perhaps the Greatest and Most Effective Tool in Learning” →

In today’s society, internet access is becoming increasingly available in many mediums ranging from SmartPhones, Personal Computers, iPads, and Laptops; and as a result, technology adoption rates are increasing rapidly throughout the world. Consequently, many education providers, who we would classify as ‘innovators and early adopters’, are beginning to see a shift in their cultural … Continue reading E-Learning Trends in Society Today →

A big hearty welcome to Brook McFarlane!   Brook joins us having graduated from the University of Auckland with a strong focus on Marketing, Management, Innovation and Entrepreneurship. Backing these credentials is a history of excellent customer service and business acumen. Like Danny Master (Account Manager here at Smartsims), Brook gained intimate experience with MikesBikes-Advanced … Continue reading Brook McFarlane joins the Smartsims Team →

We’ve been busy over the last couple of months making some key changes to our Music2Go Marketing Simulation. These will be put in place from January 2013. We believe the following changes will make the simulation even more enjoyable for all students: Improved Market Research: We have condensed select existing Market Research reports into fewer … Continue reading Music2Go Updates for 2013 →

  David Kitlan of Penn State University, was a recent winner of a customer draw that we conducted for a new Apple iPad. He has been a long time user of our MikesBikes-Intro Simulation, and would like to take this opportunity to share his experiences with you all. David teaches in area of Information Sciences … Continue reading David Kitlan of Penn State and MikesBikes →

One of our long-time MikesBikes Advanced users, Erik Molander, has written an excellent article on the benefits of using Simulation based experiential learning in an Entrepreneurship Course. Excerpts from the article “Entrepreneurship Cannot be Taught, but it can be Learned” are below: Is There A Secret Formula For Entrepreneurial Success? Amazon has dozens of books … Continue reading Entrepeneurship and MikesBikes →

The MGMT300 Wiki – a fantastic MikesBikes Advanced resource , is up and running. You can view the Wiki HERE. The MGMT 300 Wiki was initially created by Darl Kolb, an instructor at the University of Auckland. The Wiki’s aim was to provide a resource for students using MikesBikes Advanced in their Strategic Management courses – … Continue reading MikesBikes Wiki →