“Branding is simply a more efficient way to sell things.” -Al Ries Here are the Top 3 reasons why Branding is important in MikesBikes: 1. Branding increases the effectiveness of your product advertising and results in increased product awareness. 2. In the next period, consumers “forget” the advertising to some extent, but any new branding … Continue reading Question of the week: Why is spending in Branding important? →

Manufacturing cycle time in MikesBikes Advanced is the time from when an order is received to the factory to when it leaves the factory (to go to the warehouse). It is often measured in weeks and indicates the responsiveness of the production process. While simply holding finished goods stocks allow rapid fulfillment of a customer’s … Continue reading Question of the Week: How do we reduce our Manufacturing Cycle Time? →

The Product Specs is a statement of how a design is made, what it is intended to do and if it complies with the preferences of each market segment. The ideal product attribute levels desired by each segment and the actual attribute levels for all products on the market are in the Market Segments and … Continue reading Question of the week: What factors influence the Products Specs Index in the Market Summary Report? →

In MikesBikes, as in real life, your factory is most effective when the capacity of your workers is well matched to the capacity of your plant. The formula used to calculate your Total Capacity (SCU) is: Total Capacity (SCU) = √ (Factory Workforce Capacity SCU * Plant Capacity SCU) This equation allows you to emphasize one form … Continue reading Question of the Week: How do we ensure that our factory is operating at its optimum level? →